Top Beauty Retail Apps on Android in Italy: Q2 2025 Performance

In the second quarter of 2025, the top beauty retail applications on the Android platform in Italy demonstrated varied performance in terms of downloads and active user engagement, as reported by Sensor Tower.

Notino: perfumes and cosmetics saw a fluctuation in weekly downloads, peaking at approximately 9.7K in late June. The app maintained a strong user base with weekly active users climbing from 206K to about 241K by the end of the quarter.

Sephora - Make-up, Beauty experienced a steady download rate, averaging around 5K to 6K weekly. Active users showed a decrease from 108K to roughly 97K, with some fluctuations throughout the period.

Mein dm downloads remained consistent, hovering around 5K to 6K each week. The app's active user base saw an increase, reaching a high of 211K in early June before settling at 184K by the quarter's end.

Douglas – Parfüm & Kosmetik maintained a stable download rate, with numbers varying between 3.5K and 5K weekly. Active users decreased slightly from 72K to approximately 68K over the quarter.

Bottega Verde experienced a decline in downloads, dropping from around 4.7K to 1.8K weekly. However, the app saw a significant increase in active users, rising from 14.5K to 28.2K by the end of June.

These insights highlight the dynamic landscape of beauty retail apps in Italy. For more detailed analytics and trends, visit Sensor Tower.